Regular Content Plans
We understand the importance of consistent and engaging content to drive your brand's growth and success.
That's why we have developed our Regular Content Plans, a comprehensive solution tailored to meet your ongoing video requirements while maximizing your brand's impact.
A regular content plan is a strategic approach to video production that ensures your company or education establishment consistently engages its audience with fresh, relevant content. Under this plan, we produce a set number of videos each month, typically ranging from short promotional clips to in-depth features, depending on your needs. The plan is highly flexible, allowing you to choose the type and length of each video, whether it’s a 30-second social media sting, a 2-minute testimonial, or a 30-minute induction video.
The benefits of a regular content plan are numerous. It allows for consistent messaging, keeping your brand in front of prospective clients or students and their families throughout the year. By planning and producing content in advance, you can stay ahead of trends, react quickly to new opportunities, and ensure that your video content aligns with your marketing calendar. Each month, we’ll collaborate closely during our content planning meetings to discuss your goals and tailor the upcoming videos to meet those objectives, ensuring that your content remains fresh, engaging, and perfectly suited to your audience.
Frequently Asked Questions
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The regular content plan includes the production of four videos per month, covering various marketing purposes such as promotional videos, long-form YouTube content, testimonials, or micro-videos for social media. Each video is considered a separate project, and the scope of each project is agreed upon during a monthly planning meeting.
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We offer two term options for our regular content plan: 6 months and 12 months. The 12-month term is the most cost-effective, providing over 30% in savings compared to the 6-month plan. This longer commitment not only offers substantial cost benefits but also ensures a consistent and strategic approach to your video content, maximizing the value of your investment while maintaining continuous engagement with your audience.
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Each video is treated as a separate project. Examples of projects include producing a promotional video, creating a long-form YouTube video, developing testimonials, or editing and cutting a long-form video into several micro-videos for social media.
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During the monthly meeting, we discuss and plan the content for the upcoming month. This includes deciding the focus and objectives for each of the four video projects. This collaborative process ensures that each video aligns with your marketing goals and current needs.
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Video lengths are flexible and tailored to meet your specific needs. During our monthly content planning meetings, we’ll discuss and decide on the ideal length for each video based on your objectives and the content’s purpose.
While there is no strict cap on video length, it’s important to note that if the required shooting and editing time exceeds our standard video processing time, additional charges may apply. However, there are no hidden costs—everything will be clearly outlined and confirmed during our planning meetings, ensuring full transparency and alignment with your budget.
This approach allows us to create videos that are both impactful and suited to your needs while maintaining clarity on costs and timelines.
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The right video length depends on your goals, the platform where it will be shared, and your target audience. Shorter videos (30 seconds to 2 minutes) are best for social media and capturing attention quickly, while longer videos (10-30 minutes) are suited for detailed content that educates or informs your audience. During our content planning meetings, we’ll help you determine the optimal video length based on your specific objectives.
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Booking filming time is easy. After our monthly content planning meeting, we’ll agree on the dates and times that work best for your schedule. We recommend booking filming sessions at least two weeks in advance to ensure availability and adequate preparation time.
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While we do our best to accommodate short-notice requests, availability may be limited. We suggest booking filming sessions as early as possible to secure your preferred dates. If you need a last-minute shoot, please contact us directly, and we’ll do our best to fit you in.
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Yes, animations and motion graphics can be included in your videos. Depending on the complexity of the animation or effects, there may be additional costs involved. These details should be discussed and agreed upon during the monthly content planning meeting.
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Yes, you can request specific locations or settings for filming. If these locations are outside of North East Lincolnshire, additional travel expenses may apply. This includes mileage at a rate of £0.45 per mile and any necessary accommodation and subsistence costs. Any unique location requirements should be discussed during the monthly planning meeting.
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Once the final video is delivered, the Client owns the video. However, we retain the right to use the videos for promotional purposes unless otherwise agreed in writing. Any third-party content used in the videos will be properly licensed, and these costs are included in your monthly fee.
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We provide up to 2 revisions per video as part of the package. If you need additional revisions, these will be charged at a rate of £100 per hour.
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You will have 5 working days to review and approve each video once it's delivered. If no response is received within this period, the video will be considered approved.
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No, there are no hidden costs with our regular content plan. We believe in full transparency, so any potential additional charges will be clearly outlined and discussed during our content planning meetings. This includes any extra fees for extended shooting or editing time, specialised equipment, or additional travel expenses. You’ll always know exactly what to expect in terms of cost before we proceed with any project. Our goal is to ensure that you receive high-quality video content without any unexpected surprises.
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The payment for the regular content plan is a monthly fee stated in your contract. Payment is due on the 28th of each month.
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Yes, you can terminate the agreement with 30 days written notice. If you terminate before the end of the contract term, you will be liable for 50% of the remaining balance of the contract.
Ready to transform your brand with consistent video content?
Contact us today to discuss how our regular content plan can elevate your marketing strategy and keep your audience engaged.